Quebec Winter Carnival Brand Identity

I developed a bilingual brand system for Quebec’s historic winter festival, starting with a poster and extending to e-tickets, press passes, and a program booklet.

Using a symbolic approach, I designed an illustrative quilt-inspired motif that integrates winter activities and event icons, creating a warm, welcoming visual identity accessible to all audiences, including children and non-French/English speakers. Repeated graphic elements, like snowflake patterns and event symbols, unify the brand across mediums.